What’s Wrong With This Picture?
What’s wrong with this picture? Nothing! Except the message of the Brazilian advertiser for fat free yogurt.
The message is that you should eat fat free yogurt so that you don’t look like this fat woman.
I think this woman is hot. I think she’s sexy. I’m a huge advocate of Dove’s Campaign For Real Beauty method of making me feel okay about myself. I’m very against advertising that motivates people to buy products because they feel bad about themselves.
Advertising like this is anti-woman. Don’t expect me to eat your product if the message of your advertising is that I’m not allowed to be sexy if I EAT at all.
Tags: advertising-age, BlogFabulous, Body Image, brazilian-anti-woman-advertising, losing-weight, self-esteem, self-image, sexist-advertising, shakesville, so sioux me, thura, tracee siouxRelated Stories
POSTED IN: Fabulous Beauty Editor, Fabulous Body Image, Fabulous Culture
2 opinions for What’s Wrong With This Picture?
Kate
Jun 21, 2007 at 7:59 am
You’re right. I think she looks fabulous. Perhaps this is a case where advertising will have to opposite of the intended effect?
Tracee
Jun 21, 2007 at 8:47 am
Well, if you criticise your target audience then it’s like shooting yourself in the foot right? But, then I think the ads were only released in Brazil, so who knows how it will effect Brazilian women in that culture.
Although the criticism in the US should serve as a warning to advertisers that “fat” women will not stand for this kind of abusive body image B.S.
Tracee
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