This New Year’s Day will be the 2nd anniversary of the launch of my stationery business, The Pet Set.
A person with a healthy sense of self-esteem might look at that personal milestone as an exhilarating acheivement.
How do I view this upcoming date? With utter panic and fear.
Why?
Why would a person who left Corporate America […]
I did not know that the day after Thanksgiving is was known as Black Friday — in other words the busiest shopping day of the year. Maybe that’s because, I wish that Autumn could just be about leaves and tweed. I mean come on. Why don’t we just re-label Autumn: Hallo-giving-ismas!
Anyway, for those of you […]
Recently I learned a very important lesson in what NOT to do when trying to drum up business.
Potential customer contacts The Pet Set, asking about our products. She says she loves everything we do, so unique, gorgeous…blah, blah. She is opening a new “luxury” pet boutique and our products would fit in perfectly.
Great! Her […]
The Pet Set was honored by the International Greeting Card Association with a special award last night. As I got ready to go to the ceremony, I thought — gosh I wish I had a tan — so I applied Jergens’ new Natural Glow lotion as a desperate effort to improve the look of my […]
Here is an e-mail I received at my Pet Set address recently: r u around this wk? I was insensed, no greeting, no salutation, no details and no etiquette!
I could never send a note like that to someone (especially to her business address!) and expect to be taken seriously.
I’m assuming this person […]
I was going to write to you about the importance of organizing a structured and efficient meeting….no, seriously I was. But this post is perfect for observing Earth Day because I felt like I was being buried this week.
Remember the words from the John Lennon song: Nobody told me there would be days like this? […]
I wanted to get to this post before it became time to take Trotter out for his walk. I tossed and turned all night, thinking about deadlines, ideas, commitments for both The Pet Set, Family and Blog Fabulous. (I TOATLLY forgot that this Sunday is Easter, that’s how busy I’ve been.)
It dawned on me that […]
Perhaps you’ve sensed that before my life as “stay-at-home Dog mom” and owner of my company, I spent most of my career in corporate America. We’ve all experienced this during our working lifetime…that one monumental moment that initially humiliates you and then subsequently haunts you for the rest of your life.
At my last position, I […]
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