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NOW’s Positive Ads

by Tracee Sioux on October 30th, 2007

Not to focus only on the negative with NOW Says It’s Enough Already, equally deserving of your time and attention is the list of positive advertising.

Companies like Crystal Light, Cover Girl, Until, Mudd, Kaiser Permanente (blight on society though they are), Girl Scouts, Eileen Fisher, Kohl’s/New Balance, Liz Claiborne, Dove, Reebok and Phoenix Wealth Management all featured ads that feed the self worth of women. They deserve to be acknowledged to encourage more advertisers to pay attention to what we WANT as female consumers.

What women want is crucial knowledge for advertisers, as women have most of the spending power in a family unit.

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